“Willow is an absolute dream to work with. She makes getting my story across seamless. With a little chat here and there she comes back with amazing storytelling of advice, facts, or anything in between. She is a true student of the plant and of writing. Her craft is an art form. Anyone who has worked with her knows that. Then comes her humility. It’s really just dreamy and I will always hold Willow in high regard because of all of these attributes. If you haven’t already booked her, hurry up. She’s a hot commodity.”
(Founder of URWELLNESS, Got Terpenes, Noded, Inc.)
For Willow Groskreutz, writing came as naturally as breathing. Willow grew up in Anchorage, Alaska, on Dena’ina land, and at age 12 she had already written a children’s book inspired by the year her family lived in Northern California. She studied English at the University of Alaska Anchorage and has a certificate in Professional Writing from the University of California Berkeley.
Willow then moved to Charlotte, North Carolina, on Catawba land, in 2018. She was on a mission to start her career and fulfill her dream of becoming a writer – the only problem was she was unsure of how to start.
After months of uncertainty, her eureka moment was a sporadic visit to a CBD expo. Not only was there a need for writing, but cannabis resonated with her personally. Cannabis had allowed her to see through the confusing and infuriating haze of depression, resulting in a profound appreciation for nature and spirituality.
Now, Willow honors the plant by educating others on its potential and telling stories that shape the industry. She has experience with adult-use and medicinal cannabis, industrial hemp, and has covered a diverse range of topics from sustainability, science, compliance, marketing, and social justice.
When she is not writing about cannabis, Willow writes fiction and poetry and plays the standup bass.